With a new season in motor sport just around the corner,the collaboration between BMW M Motorsport and toymaker LEGO® has produced a new Speed Champions set that is destined to capture the imagination...
Emotional storytelling on BMW’s social media channelsA drive in the all-electric BMW i4 becomes a journey through the past and presentThe message: driving pleasure never ends – and brings generations ...
he BMW Group Supplierthon with a focus on the “Metaverse and other Virtual Experiences” is starting today. The aim is to attract researchers, startups and pioneering tech leaders from within the globa...
The new BMW M 1000 RR expands the collection of BMW Motorrad miniature models in 1:10 scale.Munich. BMW Motorrad also turns its big bikes into miniatures. The brand new BMW M 1000 RR now joins the col...
+++ Sustainability in vehicle production through innovative bio-based materials to replace raw materials of animal origin +++ Replacing leather reduces CO2e emissions by 85 percent +++Munich. The BMW ...
Initiative at the rad°hub dialogue event raises awareness of mental fitness; delegates harness brain activity to change patterns on the BMW iX Flow and learn how to relax in a targeted way.Munich. At ...
Innovation and premium quality for future BMW Motorrad sound systems.Munich. Riding a motorcycle while listening to music – both fit well together, as they promise deep emotional experiences and inten...
For the launch of the new #bmw X5 (fuel consumption combined: 11.6 – 6.0 l/100 km; CO2 emissions combined: 264 – 158 g/km; provisional figures), #bmw Italy has created an undertaking like no other: br...
New #bmw #m5 sets GUINNESS WORLD RECORDS for the longest drift in eight hours and the longest twin-vehicle drift.BMW instructor Johan Schwartz completed a sustained drift of 232.5 miles (374.2 kilomet...
One year ago, Romanian artist Adrian Mitu created “Blue Coffee”, a 30-day live painting marathon exploring #BMW Motorsport history. He used a special watercolour technique involving coffee, resulting ...
On January 11 and 12, #elbphilharmonie Hamburg will be inaugurated with an opening ceremony and opening concerts. The inauguration’s musical programme will be presented by the NDR #elbphilharmonie Orc...
The new short #film “The Escape”, featuring #cliveowen, #dakotafanning, #jonbernthal and #verafarmiga, will premiere on BMWFilms.com on 23 October. The #film continues in the tradition of “The Hire”, ...
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