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giugno 24, 2016 - FCA

Jeep® Brand at the 14th Hamburg Harley® Days

Comunicato Stampa disponibile solo in lingua originale. 

  • 550,000 visitors and over 60,000 bikers expected.
  • Test drive course on Jeep® models at the Harley Village.
  • The #jeep brand will lead the Harley-Davidson® parade through Hamburg.

The Jeep® brand is continuing its successful #partnership with Harley-Davidson and will be the exclusive automotive Partner at the legendary Harley® Days in Hamburg on 24-26 June.

The Hamburg #event is one of a series of events organized by the legendary motorcycling brand in the European region in 2016 and will signify the participation of the #jeep brand as official #sponsor for the third year running, offering branded hospitality and test drives.

In a display area in the Harley Village next to Hamburg's "Großmarkt" (central market) including a 1,000-square-metre off -road course, the iconic #jeep  brand will join the legendary motorcycling brand to celebrate 75 years of #jeep history. Core of the #event will be the full range of #jeep models, as well as the entire 75th Anniversary special edition line-up. In the #jeep Arena, visitors will admire the forefather of all off-road vehicles, a 1944 Willys-Overland MB, as well as an historic US Army Harley-Davidson bike.

On the off-road course, visitors will have the opportunity to test the flagship Grand Cherokee, the iconic Wrangler, the mid-class #suv Cherokee and the compact #suv Renegade, and overcome obstacles such as a crossing station, a see-saw, an axle articulation track and a tilted drive accompanied by an experienced instructor.

For the spectacular finale to the biggest Harley-Davidson #event in Europe in terms of participants, #jeep vehicles will lead around 10,000 motorcycles on the popular Harley-Davidson parade taking place on 26 June. And the #jeep brand will provide a shuttle service during the #event.

One of the onsite attractions will be the 'Jeep Adventure' Generator:  by spinning a wheel of fortune participants can win their own personal "Jeep Adventure", or a small spot prize.

The comprehensive Harley Days program includes the Harley Village at the "Großmarkt", bike shows, the parade, live concerts and numerous parties and has been attracting visitors from throughout Europe to the Hanseatic city year after year since 2003, when the city celebrated Harley-Davidson's 100th Anniversary.

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