Press release
17KB
giugno 03, 2016 - Nike
NJR x Jordan collection
Comunicato Stampa disponibile solo in lingua originale.
Michael Jordan and #neymarjr. share a mutual respect that transcends sports, countries, and languages. #neymarjr. grew up a fan of the man and the brand, while Jordan appreciates #neymarjr.’s style on and off the pitch. Now, as part of a unique Nike/Jordan collaboration, #neymarjr. becomes the first football (soccer) athlete to feature the Jumpman on his performance product. Additionally, the Jordan Brand will release a Neymar edition of the Jordan V Low with “Neymar” stitched inside the tongue.
The NJR x JORDAN Hypervenom football boot takes inspiration from the Jordan V, #neymarjr.’s favorite. “The Jordan V is very iconic and has the fighter jet shark teeth on the front,” explains Nathan VanHook, #nike Football Sr. Design Director, “and the Hypervenom II that #neymarjr. wears has an almost modernized version of that feature, so we took those elements and put them together.”
The Jordan V’s reflective tongue is reinterpreted on the tongue-less Hypervenom in the form of a bold reflective Swoosh. The reflective properties consume the #neymarjr. edition of the Jordan V Low, on which the entire upper is reflective.
Jordan’s iconic cement print is recreated on the soleplate of the Hypervenom, along with the Jumpan logo underfoot. The initials of #neymarjr.’s son (“DL”) appear on the laces, as does the icon of the Brasil flag.
Neymar Jr.’s Brasil number, 10, appears on the lateral side of the left boot and per #neymarjr.’s request, the number 23 is on the right boot paying homage to Jordan. Both numbers appear in the respective font of the jerseys worn by the athletes. The sockliner and packaging feature a lock-up of Jordan and Neymar’s logos, while the boot heel features the Jumpman exclusively.
In addition to the Hypervenom and Jordan V, the NJR x JORDAN collection includes apparel and a football training shoe. This marks the first time the Jordan Brand has launched a complete collection for an athlete who is not a member of the Jordan Brand.
“Michael Jordan set the standard for greatness,” says #neymarjr. “He’s an incredible competitor and a champion. I’ve always admired him, so to collaborate with him and have his icon on my boots means a great deal to me.”
"I'm excited that Neymar and the Jordan Brand are working together," said #michaeljordan. "I'm a fan of his creativity, style and passion for the game of soccer. He's a special player and I look forward to this collaboration.
Neymar Jr. will wear the NJR x JORDAN Hypervenom on-pitch this August when competing for his country. The NJR x JORDAN collection will be available in youth and adult sizes beginning June 1 via the #nike Football App and June 3 on #nike.com.
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