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March 10, 2016 , Irvine, California - As the largest owners gathering of rear-wheel-drive “LX” platform vehicles from #fca US LLC, the 11th annual Spring Festival of LXs draws some of the most loyal and hardcore #chrysler #300, #dodge #charger and #dodge #challenger enthusiasts from more than 31 states, plus Canada, Mexico and even Europe.
This is not your typical car cruise – this is the physical manifestation of a viral hurricane that has been brewing and growing since 2006. This three-day destination #event in Southern California pays tribute to more than just the modern, rear-wheel-drive #chrysler, #dodge and SRT brand vehicles – it’s a California homecoming of some of the most customized and performance-tuned American vehicles on the road.
“We have the best owners in the world; they inspire us and they drive us. Our designers, engineers and product planners feed off of this #event,” said Jeff Eschenbach, Director of the California Business Center, #fca US LLC. “We view this #event as an extension of our corporate family and truly look forward to hosting it every year.”
Agenda:
FCA US product display and consumer interaction available.
About Spring Festival
Started in 2006 in the #fca US California Business Center parking lot as a small group and active community of online #chrysler and #dodge “LX” owners and forum users, “Spring Festival” has grown into one of the largest viral owner events in the country (LX was the original vehicle platform code for #chrysler #300, #dodge #charger and #dodge Magnum). It has become somewhat of a homecoming for the owners, giving the active digital communicators a chance to meet face to face.
With food, prizes, custom vehicle displays, vendor alleys, cruises, parties and manufacturer round-table discussions, the #event has evolved from a single day into a three-day weekend — part homecoming, part celebration of great American cars, and part festival that has become a family destination every March.
The Spring Festival of LXs is a unique collaboration between #fca US California Business Center, owners, forum users, aftermarket vendors and “tricked-out” vehicles from the factory. http://www.socallx.com/SpringFestival.aspx
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