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gennaio 11, 2016 - Fiat

Derek Zoolander is Face of New Fiat 500X Advertising Campaign in Partnership With FIAT Brand and Paramount Pictures Upcoming Film “Zoolander No. 2”

Comunicato Stampa disponibile solo in lingua originale. 

  • Co-branded advertising campaign brings together automaker, Hollywood studio and international supermodel Derek Zoolander
  • :60 spot debuts on television and online Sunday, January 10, during the Golden Globes telecast; :30 spot to launch across television starting Monday, January 11
  • Campaign debuts in advance of Paramount Pictures’ highly anticipated “Zoolander No. 2,” debuting in North America on February 12, 2016
  • Multimedia campaign spans across television, digital and social media

January 10, 2016 , Auburn Hills, Mich. - FCA US LLC and Paramount Pictures have teamed up for a second #partnership, this time with the #fiat brand in a new co-branded marketing collaboration that casts world renowned international supermodel #derekzoolander as the new face of the all-new #fiat #500x cross-over. The automaker launched the new marketing campaign with a 60-second spot debuting tonight (Sunday, January 10) during the Golden Globes telecast. A 30-second commercial will launch across television today (Monday, January 11). Both spots can be seen online across the #fiat brand’s social and digital channels. “Zoolander No. 2” arrives in theaters on February 12, 2016.
The co-branded promotional advertising campaign will span across television, digital and social media.
“Joining forces with Paramount Pictures and 'Zoolander No. 2' allows us to align the #fiat #500x with a pop culture moment through one of this year’s most anticipated films,” said Olivier François, Chief Marketing Officer and Head of #fiat Brand, FCA – Global. “Having international fashion icon #derekzoolander, who is known for his distinctive style and playful spirit, behind the wheel of the #fiat #500x provides exceptional relevance to the global message of the #fiat brand."
“We are thrilled for #derekzoolander fans around the world to finally see the result of our year-long collaboration with the #fiat team on a campaign so perfectly in sync with his character,” commented LeeAnne Stables, President of Worldwide Marketing Partnerships at Paramount Pictures. “These #fiat spots are a hilarious reminder of the fun that audiences will have when the movie releases next month.”
Directed by Jeff Mann (“Zoolander No. 2”), the campaign’s co-branded television commercial [with background music from Frankie Goes to Hollywood’s “Relax (Don’t Do It)"] is located on a city street corner where #derekzoolander sets off a traffic camera. And because he’s #derekzoolander, he’s got a decidedly different take on how to deal with the situation. While others may lament their bad fortune, he seizes it as an opportunity, hilariously backing up the #fiat #500x multiple times to perfect his “blue steel” pose for the camera. When approached by a police officer, his response is typical Zoolander, saying, “I know. I was driving while hot.”
“Just as #derekzoolander turns heads on international runways, the #fiat #500x stands out on the roads around the world with its combination of Italian style, available advanced all-wheel-drive system, functionality and an array of comfort, convenience, and safety and security features,” said Tim Kuniskis, Head of Passenger Car Brands - Dodge, SRT, Chrysler and #fiat, FCA - North America. "Our #partnership with Paramount Pictures and 'Zoolander No. 2’ plays perfectly to fans of the movie and to the sensibility of #fiat brand consumers."
The #partnership marks the second FCA US LLC and Paramount Pictures tie-in utilizing starring talent, in character, to create original content (following the success of “Anchorman 2: The Legend Continues” and pitchman “Ron Burgundy”).
The campaign was created in #partnership with Trailer Park. (Testa & Partners is a Los Angeles-based advertising agency formed as a partnership between Armando Testa, the biggest Italian independent agency, and Trailer Park, the leading agency for entertainment and content marketing).
The 2016 #fiat #500x is the latest addition to the #fiat lineup in North America, delivering the Italian design and engaging driving dynamics that are synonymous with the #fiat brand. Crafted in Italy at the Melfi assembly plant, the #500x offers an available advanced all-wheel-drive system, functionality, and a full array of safety, comfort and convenience features. The all-new #crossover features two engine options, an available nine-speed transmission and an all-wheel-drive system with a disconnecting rear axle for improved fuel efficiency. Loaded with up to 70 available advanced safety and security features, the #fiat #500x is available in five trim models and 12 exterior colors to offer the personalization options for which #fiat vehicles are known.

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