Press Release
354KB
july 09, 2014 - MBef
“American Trucks” by Ulysse Fréchelin – a stunning book and photographic exhibition by MB&F M.A.D.Gallery
The MB&F M.A.D.Gallery has published its first ever book, “American Trucks”, a collection of stunning images by Swiss photographer Ulysse Fréchelin.
The 100-page book is a joyous celebration of that archetypal icon gracing the American freeways: the trucking rig.
Evocative of America’s open-road culture and the freedom it entails, trucks have long transcended being mere modes of transport, becoming veritable symbols of identity for a nation and its people.
In “American Trucks”, Fréchelin’s clever use of close-ups and camera angles means it is not always evident at first glance what the subjects of the images are: Lustrous exhaust stacks, imperious radiator grilles, curvaceous fenders and riveted hoods of the tractor units; smooth or rippled panels of their trailers; shiny hub caps and chunky bolts of the wheels… Fréchelin turns these truck details on their head and showcases them in a totally fresh light, lending them a new identity.
The stunning result is a series of portraits not of trucks per se but of whatever the beholder imagines them to represent.
Shooting in intense heat over a fortnight at truck stops on the Arizona-New Mexico border, Fréchelin emphatically succeeds in capturing the imposing proportions, gleaming chrome and vibrant colours of these automotive behemoths – bold yellows, greens and reds – as well as the dazzling light and vast blue skies of their backdrop – the mythical American West.
To accompany the launch of the “American Trucks” book – including a limited edition of 100 copies, each numbered and signed and in a slipcase – the M.A.D.Gallery is also hosting an exhibition of photos selected from the book.
Each image is available in a limited edition of 8 luxurious, large-format prints.
(more infos downloading the press release)
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