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june 09, 2018 - Ben&Jerry's

Ben & Jerry’s Launches New “Special Stash” Flavor With Phish

Burlington, VT- June 7, 2018- Whether you're a true Phish fan or not, you've tried Ben & Jerry's classic flavor, #phish #food. Ben & Jerry’s has partnered with #phish for a third flavor to celebrate the 21st anniversary of The WaterWheel Foundation! It's Ice... Creamfeatures a caramel malt ice cream with almond toffee pieces, fudge fish and a caramel swirl and was one of the original flavor concepts in the running, back in 1997, to become #phish #food. Luckily, Ben & Jerry's Flavor #gurus never lose sight of a good flavor concept and have brought it to pints. A portion of all proceeds will benefit The WaterWheel Foundation.

To celebrate It's Ice...Cream, named after the 1991 #phish song “It's Ice”, Ben & Jerry's has created a one-of-a-kind pack featuring exclusive artwork by renowned #phish poster artist, #jimpollock. But the artwork doesn't stop with the Ben & Jerry's pint. Ben & Jerry's will be offering a merchandise gift pack available in limited quantities through store.benjerry.com, which includes a special poster design by Pollock. All proceeds of merchandise sales will directly benefit The #waterwheelfoundation.

.@benandjerrys introduces new Special Stash flavor with Phish's It's Ice... Cream, benefiting The WaterWheel Foundation

Phish drummer Jon Fishman notes “For over twenty years, #phish has enjoyed a great partnership with Ben & Jerry's and we're excited that this new creative flavor can continue to support the work of The #waterwheelfoundation.”

It's Ice... Cream is a part of Ben & Jerry's uber-limited line known as Special Stash, which can be purchased exclusively at Ben & Jerry's Scoop Shops, store.benjerry.com, and select retailers.

For more information, visit: benjerry.com/ItsIce

About Ben & Jerry’s

As an aspiring social justice company, Ben & Jerry's believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, light ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry's Foundation's employee-led grant programs totaled $2.7MM in 2017 to support grassroots organizing for social and environmental justice around the country.

About The #waterwheelfoundation:

The #waterwheelfoundation was created by #phish in 1997 to oversee the band's various charitable activities. These include #phish Food's support of a clean Lake Champlain and it’s surrounding basin, relief funds created post-natural disaster eras for both the state of Vermont and the island of Tortola, and a cancer research fund as well as supporting a large sphere of needs including social services, primarily those benefitting women and children; environmental, with a focus on clean water and land conservation with public access; as well as #food banks, urban gardening and arts education.

Our primary effort then and now is our Touring Division, though in keeping with our “Local” mission we also support Vermont-based non-profits and others in need. From its debut the mission of WaterWheel's Touring Division has been to raise funds for pre-selected non-profits in each community that #phish visits while on tour. In essence, WaterWheel is the #phish community coming together to share in positive ways with the local communities the fans all visit on tour stops. The net proceeds raised at each show - fan donations plus the sale of WaterWheel logo merchandise and items autographed by the band - are donated to the organization tabling at the show, after deducting overhead costs.

Thanks to the generosity of the fans and the band, since its creation WaterWheel has donated over $4,000,000 to organization across the country.

Media Contact:

Lindsay Bumps
PR Media Maven
Lindsay.Bumps@benjerry.com 
802-923-2428