Los Angeles, CA—January 16, 2018—Launching a new line of ice cream flavors in mid-January might seem counter-intuitive, but the Flavor Gurus at Ben & Jerry’s have always played by their own, creative rules. This year the ice cream company is dishing up an innovative line of truffle-inspired indulgence (one with a cold brew #coffee base!), two more flavors of #nondairy deliciousness, and new takes on enjoying long-standing fan favorite flavors in #pintslices.
“We wanted to bring the WOW factor to our fans for 2018,” said #craigkoskiniemi who helped create the dynamic lineup, from Pint Slice flavors to the truffle-laden lineup additions. “As a foodie at home AND at work, I’m inspired to come up with creative new combinations like a cold brew coffee-based Ben & Jerry’s flavor. These are guaranteed to keep the love of ice cream strong,” added the #flavorguru.
.@benandjerrys KICKS OFF ICE CREAM SEASON IN JANUARY BY UNVEILING 2018 NEW FLAVOR LINEUP
Ben & Jerry’s builds on its newest novelty innovation, #pintslices, a portable, on-the-go ice cream bar with all the chunks and swirls of its pint lineup. The ice cream maker is unveiling more fan-favorite flavors in this fantastically fun format.
To celebrate the launch of the newest Pint Slice flavors, Ben & Jerry’s will go west to amp up the euphoria for fans in #losangeles with a special pop-up Pint Slice carnival and ride experience. From 11 am - 8 pm today, fans can get in on the fun at the corner of Hollywood and Vine for a special street carnival complete with Pint Slice inspired games, photo booth, and an oversized Pint Slice swing. Tunes provided by iconic record store Amoeba Music (DJ Monalisa from 4 – 8pm).
The #trufflepint lineup includes three decadent flavors with some of the biggest chunks you’ll find in a pint of Ben & Jerry’s. Spooning out the soft, sweet truffles inside these new flavors will make you a certified chunk spelunker.
In 2018, Ben & Jerry’s is scooping out more options to fans who appreciate “everything but the cow” with two new #nondairy, vegan certified flavors. What started as four almond milk-based frozen dessert flavors is now a line of NINE pints.
Ben & Jerry’s fans can find the new pints and #pintslices in grocery stores nationwide (MSRP $4.99 for ice cream, $5.99 for Non-Dairy). #chocolateshakeit, #pintslices, and other unique offerings will also be available in participating Scoop Shops. To learn more or to find a store near you, visit www.benjerry.com
About Ben & Jerry’s
As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2017 to support grassroots organizing for social and environmental justice around the country.
Note to Editors: We’d be happy to send you samples of some or all of our new products so you can experience the euphoria for yourself. Just ask.
Media Contact: Laura Peterson, Public Elations Manager, Ben & Jerry’s
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