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november 03, 2017 - Ben&Jerry's

Ben & Jerry’s unveils first ever “special stash” flavor with Jimmy Fallon: marshmallow moon

Tonight Show Star’s Exclusive, Extremely Limited Time Flavor Kicks off Ben & Jerry’s Special Stash E-Commerce Offering; Benefits SeriousFun Children’s Network

Burlington, VT—November 2, 2017— Tonight Show host #jimmyfallon had a special treat for lucky fans in Studio 6B last night: they were the very first ones to get their hands on Jimmy’s latest Ben & Jerry’s flavor. The new concoction, #marshmallowmoon, is a vanilla ice cream with marshmallow and graham cracker swirls and fudge flakes and is available only for an extremely limited time on Ben & Jerry’s e-commerce store and participating Scoop Shops. This flavor kicks off Ben & Jerry’s Special Stash offering, where the ice cream maker will churn out small-run artisan batches of funky flavors available in #scoopshops and store.benjerry.com for fans to purchase for a limited time only.

The #marshmallowmoon flavor was developed over two years ago and almost netted the position in place of Fallon’s current full-time flavor, Tonight Dough. Tonight Dough has earned a spot as one of Ben & Jerry’s top ten flavors ever since its release. Like Tonight Dough, all of Fallon’s proceeds from every #marshmallowmoon pint sold will benefit the SeriousFun Children’s Network - an organization committed to providing children living with serious illnesses with life-changing camp experiences, in the safest and most supportive environment and with the highest-quality medical care. Proceeds from Tonight Dough have raised more than $1.2 million dollars for SeriousFun, supporting programs that have a lasting impact on the lives of children with serious illnesses and their family members around the world, totally free of charge.

“I'm so excited about #marshmallowmoon,” Fallon said. “And the name totally makes sense, because the #tonightshow logo has a moon, and I have a body like a marshmallow.”

While the host poked fun at himself, #seriousfunchildrensnetwork CEO #blakemaher reiterated the importance of the relationship in a Fallon-friendly format, a thank you note: “Thank you Ben & Jerry’s and #jimmyfallon for helping us serve up two big scoops of camp magic to kids living with serious illnesses all around the world. Your support in raising both funds and awareness is essential to providing truly transformative camp experiences to children who need them most.”

Ben & Jerry’s is excited to unlock the vault with the first of its Special Stash flavors. Fans can purchase #marshmallowmoon and future Special Stash offerings online at store.benjerry.com and at participating Ben & Jerry’s #scoopshops. Fans can also request #marshmallowmoon via delivery services including #ubereats, who will be offering free delivery for the flavor in five cities during the launch week including #losangeles, #seattle, #portland, #memphis, #newyorkcity and #hoboken. These small batches are made in an extremely limited number and when they’re gone, they’re gone!

More information on the press release