nike
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june 23, 2017 - Nike
Nike+ Snkrs augments the sneaker drop
Using augmented reality technology, Nike+ SNKRS is reimagining the sneaker drop.
The #app can now hide the opportunity to purchase certain coveted sneakers within a select image where the sneakers can only be seen and unlocked by viewing the image via the camera function on SNKRS. First up: the #nike SB Dunk High Pro "Momofuku."
When David Chang's Fuku East Village menu, or an image of it, is viewed through SNKRS, an interactive 3D model of the #nike SB Dunk High Pro "Momofuku" will be overlaid. This will allow purchase of the shoe while supplies last.
More information on the press release
momo-dunk-menu-fuku-nike-snkrs 71168
4032x3024, 7MB
Wheatpasting-01 71172
7200x10800, 2MB
SNKRS AR Momo Dunk 2 71175
3200x1599, 4MB
OOH Mock 71174
1508x1057, 1MB
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