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january 26, 2017 - Toyota

European visual storytellers capture Toyota C-HR’s urban reflections

To celebrate the launch of the new #toyota #chr, the new stylish C-crossover model in the line-up, #toyota challenged some of Europe’s best visual storytellers to capture the spirit of urban flow through the reflection of its new coupe #crossover. The result of this unique collaboration project is a selection of 24 photographs, each bringing to life the #toyota C-HR’s distinctive design through the personal style of the Instagrammers/photographers taking part in the project.

On 26-27th November 2016, Instagrammers/photographers from across Europe gathered in Madrid for a unique collaboration. The task at hand, to capture the new #toyota #chr in an urban setting, whilst using a sense of reflection in line with the recently launched European TV campaign. Over the span of 24 hours, these visual storytellers each made their way through Madrid with a #toyota #chr in search of the perfect shot. The result is a collection of 24 images, each capturing the design of the car in a highly personal and creative way.


In total, 19 Instagrammmers/photographers from 13 countries took on the challenge; each cherry-picked for their individual creative approach and visual language. Whilst the brief offered creative direction, the main challenge was to stay true to their personal style to assure a rich and varied collection.

From 1st February 2017, the selection of 24 photographs will also be exhibited at Le Rendez-Vous #toyota, Toyota’s European Flagship Brand showroom on Champs Elysées in Paris (France), together with the #toyota #chr.