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july 27, 2016 - Mercedes-Benz

In touch with the times: innovative marketing campaign: Mercedes-Benz "lures" with Pokémon GO

Pokémon GO is conquering the world. Millions of people around the globe have caught this game fever that merges the real with the virtual world. The hunt for the little monsters is on everywhere. #mercedesbenz is the first automotive brand to use this excitement to promote sales. So-called "lure modules" near PokéStops, which attract the Pokémon monsters, allow #mercedesbenz dealers to "lure" people playing Pokémon GO to their showrooms or to local events. The modules are visible to all Pokémon players in the vicinity of a PokéStop and entice them to visit the #mercedesbenz branch or the #event. As a result, #mercedesbenz once more is a pioneer in employing innovative marketing techniques. The brand bearing the three-pointed star has been using video and online games systematically to reach customers and prospects for a long time.

A detailed manual has just been distributed to the dealers to get them fit for the new sales campaign. A lure module is active for 30 minutes and attracts the players. It must then be reactivated again. In addition, dealers can also register their own PokéStops on the Pokémon GO website. The dealers use their local communications channels and social media presences to draw attention to the campaign.

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#show #videogame #mercedesbenz #pokemongo

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