Press release
15KB
june 25, 2016 - Nike
Golf traction takes a new course
As seasoned golfers will attest, a proper #golf swing is built from the ground up. A flat, stable front foot and torqueing back foot enhance power, accuracy and consistency.
To align with this asymmetrical process and ultimately facilitate better footwork, #nike designers created Articulated Integrated Traction. Developed via research and athlete testing, the all-new traction decouples the medial heel and lateral forefoot area to help propel the athlete through the swing. "When our team of designers started creating what would become Articulated Integrated Traction we factored in foot performance through every aspect of the swing,” explains Gentry Humphrey, VP #nike #golf Footwear. “We also considered the various surfaces and angles a golfer has to play through each and every round and worked hard to create traction that performs in every condition."
The articulated channels also allow for better balance while keeping the golfer lower to the ground. A unique TPU tread design offers continuous traction that replaces traditional spikes without sacrificing grip.
Debuting on the new #nike Flyknit Elite, the traction is paired with a full-length Lunarlon midsole for responsive cushioning and a lightweight, breathable one-piece Flyknit upper. The first shoe featuring Flyknit specifically engineered for #golf performance, it presents targeted support in key areas to keep the foot locked down and stable. Dynamic Flywire provides midfoot lockdown throughout the motion of the swing while a mid-height collar conforms to the athlete’s foot and helps prevent grass and other debris from entering the shoe. A TPU skin for dew protection was added along the upper’s edge.
The #nike Flyknit Elite will be available in two colorways (pure platinum/cool grey and black/clear jade) June 16 at select retailers and June 20 at nike.com.
Flyknit Elite Primary 56919
644x460, 40KB
Flyknit Elite Upper 56916
644x460, 54KB
Flyknit Elite Midsole 56917
644x460, 38KB
Flyknit Elite Outsole 57029
644x460, 36KB
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