Cookie Consent by Free Privacy Policy website FILA Germany Returns as an Official Sponsor of the 2016 Mercedes Cup
june 18, 2016 - Fila

FILA Germany Returns as an Official Sponsor of the 2016 Mercedes Cup

The brand makes a triumphant return to the grass courts of the Mercedes Cup as the official apparel sponsor of the 2016 tournament.

If you were one of the lucky attendees to this year’s Mercedes Cup in Stuttgart, you likely noticed the #fila name was, well, everywhere. Continuing the brand’s long history as a top influencer in the world of #tennis, #fila Germany recently revived​​ its role as an official sponsor of the 2016 Mercedes Cup, providing outfits for all participating linesmen, ball boys, and ball girls. Additional brand presence was also seen in the tournament village, where #fila operated an immense booth that showcased items from the brand’s new collections. An outdoor space also offered fans the opportunity to perfect their strokes on a small-scale matted #tennis court. 

The #fila brand has a long history in the #tennis category, once serving as the official apparel sponsor of #tennis legends Björn Borg and Jennifer Capriati. Over its 105-year history, the brand has built a strong reputation for its ability to seamless combine style and #design with functional and high-quality materials. The brand also served as an official sponsor of the Porsche #tennis Grand Prix​, which took place in April. 

About the Mercedes Cup

The Mercedes Cup (formerly known as the Stuttgart Open) is an ATP World Tour 250 series #tennis tournament on the ATP Tour. The #event has been held in Stuttgart, Germany since its first #event in 1916, which also took place on clay courts. The tournament has been held on grass courts since 2015. The tournament is especially famous for awarding the title winner with a brand new Mercedes Benz to accompany the prize money.

 

About FILA

FILA is one of the global leaders in the sport and lifestyle categories. Founded in 1911 in Biella, Italy, the brand has achieved global recognition thanks to its unmatched ability to combine stylish #design with high quality materials. Today, the brand can be found on six continents, and is worn by professional and amateur athletes alike.

 

 

Related news

september 22, 2016
august 30, 2016
july 23, 2016

Congratulations to FILA's #dustyhernandezharrison, the newly crowned #usbawelterweight Champion and IBF world ranked contender. He...

In a celebration of culture and athleticism, #fila Brazil is inviting sports fans to discover the city of #riodejaneiro and take p...

For more than 30 years, Brazil has shared in FILA’s tradition of reinventing classic styles and bringing them into the modern worl...

You might be interested in

june 20, 2016
june 03, 2016
may 21, 2016

(FILA GLOBAL) – Milestone product and #ducati team up for an all new #racing video game to celebrate the motorcycle manufacturer’s...

This past weekend, the fourth annual Children’s Reading and Sporting Festival took place in Ricetto, Italy. Organized by the Munic...

Mike Schloesser’s new world record at last week’s #archeryworldcup event in #china sets the stage for an exciting 2016 season.If l...