Press Release
130KB
march 04, 2016 - Nissan
Glow-in-the-dark Nissan JUKE, the ultimate street art canvas
The #nissan #juke provided a challenging glowing canvas for two emerging street graffiti artists who battled it out head-to-head on the streets of Melbourne, Australia.
Among Melbourne's White Night celebrations – a dusk 'til dawn celebration of culture and creativity in the city – local artists Snake Hole and #chrisle accepted the challenge to re-imagine the #nissan #juke. #nissan provided an innovative interactive canvas: two #nissan JUKEs wrapped in a special glow-in-the-dark skin, with black paint and pens the artists used to demonstrated their raw talent. Onlookers could also watch or join in by drawing on the glowing canvas skin using a smartphone light.
White Night Melbourne is a popular yearly, 12-hour art and culture celebration of Melbourne. Since 2013, White Night has transformed Melbourne city by engaging local and international artist in a variety of disciplines including, light projections, visual art, music and performances.
ARTIST: #joshmeyer and #joshbrown are Snake Hole
NAME OF PIECE: Snake Wrap
"Our initial impression when we saw the #juke was it had snake-like characteristics. The grill, headlights and long smooth lines resonated immediately with us. We decided to create a series of snakes that traced the shapes and features of the #juke. We utilized negative space, so that the snakes were glowing, and everything else would be blacked out."
ARTIST: Chris Le
NAME OF PIECE: Journey to the West
"One of my favorite TV shows as a kid was the Monkey Magic series. Since it is the Year of the Monkey in the Chinese lunar calendar, I thought it would be fitting to depict Monkey and his friends on their journey to the West. Obviously an Asian themed illustration must include dragons since they are a big part of the culture, so it was only natural to draw epic dragons weaving past the character on the car."
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