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novembre 06, 2017 - Nike

Nike: Join a rock star on his epic 55-day run

Comunicato Stampa disponibile solo in lingua originale. 

On November 1, #artiwaratoonkongmalai set out for a very long run — a 55-day, 2,191-kilometer (roughly 1,361 miles) jaunt from Thailand’s Betong district in the southern Yala province to the Mae Sai district in the north Chiang Rai province — to be exact.

There’s nothing waiting for him at the finish line. But he’s not #running for himself. Toon is #running to inspire the citizens of Thailand to raise more than 20 million USD for 11 local hospitals. And if each Thai citizen donates 10 baht (30 cents USD), he thinks they can do it by December 25 (the end of the run).

“In addition to raising funds to help improve the hospitals here in Thailand, I also want to inspire #people to be more active and healthier, to run and exercise."

- Artiwara “Toon” Kongmalai

Perhaps even more astonishing than his race course map and ambitious fundraising goal is the fact that Toon isn’t widely known as a runner. As the frontman of successful Thai rock band Bodyslam, Toon is first recognized as one of Thailand’s biggest rock stars. But his love for #running is uncompromising, and that’s why he has made a commitment to end the year with this extraordinary mission.

To assist him in achieving his goal by helping maximize his performance and minimize his risk of injury during his journey, #nike invited Toon to its World Headquarters in Beaverton, Oregon. To discover and enhance what best aided him as a runner, experts, including the team behind Breaking2 from the #nike Sports Research Lab (NSRL) and apparel and footwear specialists, conducted analyses on Toon to gain insights into his pace, heart rate, fluid and calorie requirements and recovery modalities, as well as what shoes and apparel could best support him throughout his runs. 

More information on the press release