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On a May morning in 2017, #kennymoore received a massive cardboard box. He and his wife, Connie, hauled it up their driveway and into their Hawaiian home where they cut it open to find 12 boxes of Nike’s new #heritage Cortez shoes celebrating the 45th anniversary of the iconic style. He pulled out a white pair with MOORE written on the lateral sides and his old track and field training schedules printed on the insoles, and a “joyous rush of memories” took him back 52 years to the genesis of those shoes, the day after he won two events at a 1965 conference championship.
That morning, the University of Oregon runner (and future Olympic marathoner) went on a long training run. But a debilitating pain in his right foot forced him to cut that run short. An X-ray showed a break across Moore’s third metatarsal. Moore’s track coach, Bill Bowerman, asked to see the shoe he had been training in. The first red flag: That shoe wasn’t a running shoe — it was a high-jump shoe.
Bowerman ripped the pair to pieces. He discovered minimal padding and even less arch support. To call it a shit shoe wouldn’t be accurate. It was a “double-shit shoe,” Bowerman told Moore.
In the six weeks Moore’s foot needed to heal, Bowerman made it his mission to build Moore a custom shoe that would solve his problems. That June, he sent his manufacturing partner in Japan instructions and samples for them to make him a running shoe with more cushion and arch support and a more durable sole.
More information on the press release
Kenny Moore handmade shoe1 37031
170512 FOOTWEAR CORTEZ WHT GRN 0397 70210
170410 FOOTWEAR CORTEZ OFF WHT ORG 0310 70209
170410 FOOTWEAR CORTEZ OFF WHT ORG 0313 70208
White red Cortez outsole 37034
Kenny Moore handmade shoe3 37030
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