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NASHVILLE, Tenn. –
- Nissan joins forces with Lucasfilm Ltd. to bring a unique fan experience to Star Wars Celebration from April 13 to 16
- Highlights include "Battle Test: A Nissan 360-degree Virtual Reality Experience," Death Trooper helmet replica, and keychain giveaway
- The 2017 Nissan Rogue: Rogue One Star Wars Limited Edition model – the first production vehicle ever to include Star Wars-branded elements – and X-wing-inspired custom vehicle, on display
Nissan is bringing its 2017 Nissan Rogue: Rogue One Star Wars Limited Edition vehicle and immersive 360 virtual reality experience to Star Wars Celebration
in Orlando. The automaker's exhibit honors its ongoing collaboration with Lucasfilm Ltd. and its promotional campaign in support of "Rogue One: A Star Wars Story."
The display at Celebration follows the much-anticipated Blu-ray™ and Digital HD release of "Rogue One: A Star Wars Story" on April 4.
"We are beyond excited that our collaboration with Lucasfilm gives us yet another opportunity to demonstrate our excitement for innovation and the Nissan Rogue – this time at Star Wars Celebration," said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. "We are privileged to be a part of this special-anniversary fan-event as sales for the Nissan Rogue continue to hit record levels, just like enthusiasm for the Star Wars franchise."
Fans can enjoy Nissan's new "Battle Test: A Nissan 360-Degree Virtual Reality Experience
," at the Nissan stand. The experience places fans in the center of a simulated battlefield from "Rogue One: A Star Wars Story," where they'll be able to experience the optional suite of Nissan Intelligent Safety Shield® Technologies in an immersive environment. Users will experience advanced safety features such as Forward Emergency Braking with Pedestrian Detection* and driving aids such as Blind Spot Warning** and Around View® Monitor with Moving Object Detection***. Fans will experience the 'Battle Test: A Nissan 360-Degree Virtual Reality Experience' on Oculus Rift headsets.