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offbeat
dicembre 22, 2016

Second Hyundai IONIQ for the Van Gogh Museum in Amsterdam

Comunicato Stampa disponibile solo in lingua originale. 

Press release available only in original language. 

  • Expansion of previous collaboration between #hyundai Motor and world-famous Dutch museum
  • Hyundai IONIQ Hybrid wrapped in Vincent van Gogh’s iconic work “Almond Blossom”
  • Substantial increase in Korean museum visitors over past nine month

21 December 2016 - In June 2016 #hyundai Motor signed a three-year partnership with the world-famous #vangoghmuseum in Amsterdam.

The company has now handed over an IONIQ Hybrid covered in Vincent van Gogh’s iconic work “Almond Blossom”. This is the second car which #hyundai has given to the #vangoghmuseum. The first – an IONIQ Electric wrapped Van Gogh’s work “Sunflowers” – was delivered to the museum in June 2016. 

"Since years, #hyundai Motor is one of the major art supporters worldwide. It is our intention to not only make future mobility, but also art accessible to everybody. The collaboration with the #vangoghmuseum combines these targets and is an important step in our relationship."

Jochen SengpiehlVice President Marketing at #hyundai Motor Europe

The #vangoghmuseum houses the largest collection of works by Vincent van Gogh in the world. No fewer than two million people visit the museum every year. Among them are a growing number of Koreans. As another part of the cooperation, #hyundai Motor has supported the museum with translations of the multimedia tour, the museum map and the website into Korean. Initial successes of this collaboration are becoming visible: the number of Korean museum visitors has risen from 8,000 in 2014 to 30,000 only within the last nine months.

"We share a common passion for the life and works of the Netherland’s best-known artist, Vincent van Gogh. That's a solid basis for cooperation. Our partner #hyundai has – like the #vangoghmuseum – a keen eye for the environment and for sustainability. We are very pleased to have these two eco-friendly #hyundai IONIQs – not only because the vehicles are inspired by two of the greatest works of Vincent van Gogh, but also because they have a durable electric powertrain."

Axel RügerDirector of the #vangoghmuseum in Amsterdam


More information on the press release