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luglio 15, 2016 - Jeep

Jeep® Brand Celebrates 75th Anniversary With Commemorative Wrangler 75th Salute Concept Vehicle

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  • Unique commemorative #wrangler 75th Salute concept celebrates the Jeep® brand’s history and legendary military #heritage  
  • Wrangler 75th Salute concept showcases rugged functionality highlighted with #heritage design cues first seen on original #jeep military vehicles
  • Built on the 75th Anniversary of July 15, 1941: the date Willys-Overland Motor Co. was awarded the U.S. government contract to build the first Willys MB
  • New #jeep #wrangler 75th Salute concept built on the same assembly line in Toledo, Ohio, that has produced #wrangler for decades  
  • Based on a #wrangler Sport model, powered by a 3.6-liter Pentastar V-6 engine and mated to a six-speed manual transmission
July 15, 2016 , Auburn Hills, Mich. - Since 1941, the Jeep® name has symbolized a unique family of go-anywhere, do-anything vehicles – first developed for military use, and after 1945, continually adapted for a wide variety of civilian applications. The #jeep brand is celebrating its 75th anniversary in 2016, and to mark the occasion, a commemorative one-of-a-kind #wrangler 75th Salute concept vehicle is being created today as a tribute to the brand’s legendary history and military #heritage.
 
“We are creating this unique #jeep #wrangler 75th Salute concept vehicle in celebration of the brand’s legendary history, and to demonstrate that 75 years later, today’s iconic #jeep #wrangler is instantly recognizable and clearly connected to the original Willys MB,” said Mike Manley, Head of #jeep Brand – FCA Global. “Since they were first produced in 1941, #jeep vehicles have been the authentic benchmark for off-road capability, having mastered more terrain, led more adventures and provided drivers more freedom than any other vehicle before or since.”
 
The “function over form” of the original #jeep military service vehicles is evident in this unique concept vehicle. The #wrangler 75th Salute concept – a modern interpretation of the Willys MB – is based on a two-door #wrangler Sport and highlights rugged functionality with #heritage design cues, including the absence of B-pillars and doors. The exterior features an olive-drab color scheme that was first seen on military vehicles 75 years ago and is present throughout the #wrangler 75th Salute concept.
 
Features, including 16-inch steel wheels wrapped in 32-inch military non-directional tires, hood latches, a rear-mounted spare tire, steel front and rear bumpers with tow hooks and low back canvas seats, echo the original military #jeep vehicles. Other features include custom wood hood blocks and side mirrors, as well as bronze commemorative fender badges.
 
The #jeep #wrangler 75th Salute concept vehicle is built on the same assembly line that has produced the #wrangler in Toledo, Ohio, for decades, and is powered by a 3.6-liter Pentastar V-6 engine and mated to a six-speed manual transmission.