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-Ball #design captures the excitement and drama of knock-out football-
-The name #fracas translates to ‘clamour’ in French
-Fracas name chosen by Parisian influencers as #adidas celebrates open source-
Some of Paris’ biggest talent from music, popular culture and #fashion have worked with #adidas to help with the naming of the ball. The name – which translates to ‘clamour’ in French – was chosen to encapsulate the drama and excitement associated with knock-out games. The unpredictability of the latter stages of a major tournament is also captured in the dynamic red and black #design of #fracas.
Sam Handy, Vice President of #design, explained the thinking behind the new #design: “For #fracas, we wanted to be bold with our #design direction and create something that incorporated the emotions felt during the latter stages of tournament football. #beaujeu was all about tactical football; doing what you had to do in order to get to the knock-out stages. #fracas is a more disruptive #design. It represents the noise of the crowd and the excitement around a winner-takes-all mentality on the pitch.”
The structure which underpins both #fracas and #beaujeu has been in development for over 18 months and takes the best elements of the Brazuca FIFA World Cup Official Match Ball, including the innovative panel shape. The two balls, which together will decide the winners of UEFA EURO 2016TM, feature improved surface structure and blocking, offering enhanced grip and in-flight visibility. During this development process, both balls have been tested independently by top players such as Gareth Bale and Iker Casillas.
To view the #fracas film, visit https://youtu.be/Vjby55BQD9Q
For further information please visit adidas.com/football or go to facebook.com/adidasfootballor follow @adidasfootball on twitter to join the conversation.
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