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Honda (UK) has opened a new CBT training school for its staff, to coincide with #ridetoworkweek (20-26 June).
Concentrating on encouraging new riders to get on, #honda – the market-leader in terms of bike sales – has invested in this facility at its new Bracknell-based, European headquarters, as a means of helping more people enjoy the freedoms of a two-wheeled commute.
Operated by Honda’s existing training arm, the CBT centre adds to those courses run by #honda School of Motorcycling at a number of its #uk dealerships and will bolster the significant number of new riders that #honda helps get onto two wheels each year, as Nick Campolucci, head of motorcycles, explains:
“Every year, #honda strengthens its initiatives for first-time riders, through the range of experiences and training we offer. At car and bike shows, at air shows and at many of the UK’s biggest social calendar events of 2015, we gave several thousand people their first taste of two-wheeled enjoyment. This year, by opening our own CBT school, we complete the picture and ensure that this enjoyment extends to #honda staff, as well as potential customers.”
Ride to Work Week is an industry initiative, led by the Motorcycle Industry Association (MCIA). It highlights the five plus-points of commuting by bike or scooter: that you save time, money, find parking more easily, become a better road user and, most importantly, that you have far more fun on your commute that those sitting in traffic jams!
According to research published by MCIA, the average commuter will spend 1,708 hours stuck in traffic during their lifetime. As Nick adds, this was reason enough for #honda to offer bike training to staff:
“Statistics tell us that we waste so much time in a car, stuck in jams. Anybody who has tried to make a 9 o’clock meeting at Bracknell, in the south of England, will testify that going by bike is the only way to guarantee you make it in time. In fact, I’m sure many of my colleagues at #honda will be delighted at the thought of their teams learning to ride and making it into work on time!”
Honda’s range of scooters and motorcycles includes everything from the 100mpg-plus Forza 125 scooter, through its frugal NC750 range, complete with Dual Clutch Transmission – effectively giving people a twist and go motorbike – to its flagship Fireblade sportsbike. New riders are catered for, just as much as seasoned bikers, with the CB500 family offering A2 licence holders a naked, sport and adventure model, in the shape of the CB500F, CBR500R and CB500X.
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