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This weekend, Citroën invited Parisians to: PlageDeLaBastille(http://bit.ly/1U4B56R). More than 3,500 people flocked to the Place de la Bastille, transformed into an urban beach for the weekend. With deck chairs, sand, palm trees, special events and DJs, Citroën brought summer to the city! #emehari, the brand’s electrifying free spirit, was in its element, on the beach, facing Bastille port. More than 150 people were able to test drive this electric 4-seater convertible.
Citroën took the Bastille by storm, with the support of Paris City Hall, over the weekend of 21 and 22 May. More than 3,500 people were able to enjoy the free activities open to everybody in a festive atmosphere that was full of surprises. A beach volley court and French bowls court were available to families and friends. Adding a further touch to the holiday atmosphere, visitors could even try out a surfing simulator. Wafting a cooler breeze, Glaces Glazed provided ice-cream while Vaï Vaï, a partner at the #event, distributed coconut water. Last, with the #emehari photocall, all visitors were able to take away a souvenir of a great day.
The star of the weekend was undeniably the brand’s electrifying free-spirit, #emehari, an electric 4-seater convertible that was available for test drives. More than 150 people were able to enjoy driving through the streets of Paris with the wind in their hair.
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