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maggio 12, 2016 - Citroen

On 21 and 22 may, Citroën celebrates the launch of e-Mehari by inviting Parisians at the beach… in Paris!

Comunicato Stampa disponibile solo in lingua originale. 

One month before the summer, Citroën is inviting the public to a beach #event in the centre of #paris. Citroën PlageDeLaBastille is set to turn the Place de la Bastille into a beach over the weekend of 21 and 22 May. Reflecting the brand’s Feel Good mindset, these two days will feature a wide range of activities open to all, including a surfing simulator, beach volley and French bowls, without forgetting an opportunity to test drive #emehari, the electrifying free spirit in the Citroën range. Set your sights on Arsenal port and head to Bastille beach to enjoy a festive atmosphere full of surprises. No need to wait for the summer to have fun!



In May 1968, Citroën revealed an original leisure vehicle, the Méhari. In May 2016, the brand is out to surprise once more with E-MEHARI and a beach in the city centre.  Citroën is organising a two-day beach #event open to everybody at the Place de la Bastille in #paris. Over the weekend of 21 and 22 May, a Feel Good mood will be in the air with the brand’s new all-electric 4-seater convertible…
The program of events includes: beach volley, French bowls and sand castles… without forgetting an opportunity to test drive #emehari, the brand’s electrifying free spirit! Set your sights on Arsenal port and head to Bastille beach to enjoy a festive atmosphere full of surprises. No need to wait for the summer to have fun!
An unique operation whose 'teaser' on social networks have maintained the suspense until the end: PlageDeLaBastille
And to sign up for the #event on Facebook: http://bit.ly/SurLesPavésLaPlage


A beach in the city
The beach will be set up in the Place de la Bastille, with a host of activity spots offering a choice of free events open to everybody:

  • Beach games: beach volley, French bowls, beach rackets, a surfing simulator.
  • Relaxation, with deckchairs, poufs and sunshades.
  • Sand castles and a drawing area for children.
  • A musical ambience in the afternoons with sets by DJs well known on the #paris scene:
    Westerly on 21 May, Seb A on 22 May.
  • Enjoy coconut water distributed by Vaï Vaï, a partner at the #event.
  • Discover the exhibition dedicated to #emehari and the original Méhari.
  • Strike a film star pose with the E-MEHARI photocall. Share your photo on the social networks and try to win one of 12 prizes.

A test centre will offer visitors with a driving licence an opportunity to take the wheel of #emehari for an all-electric drive round the city!

Participants of all ages can win prizes at the mini-tournaments organised at the various activity spots.


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