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Jeep UK will partner the gruelling race series, Tough Mudder for a third year in a row, the #4x4 brand has just announced.
The famed ‘Jeep Fest Mud Mile’ will return to the 12-mile first race on 30 April in West London, where competitors will tackle one of the toughest obstacle courses in the world. #jeep Fest features a live DJ performing from a converted Renegade to energise contestants progressing through the mud sodden obstacle.
As part of the sponsorship programme, #jeep will support all 12 Tough Mudder events in the UK this year, providing a fleet of #jeep Renegade, Cherokee and Grand Cherokee vehicles to race organisers. Additionally, a new offering, the #jeep Fest Service Station, will provide war paints to increase team spirit pre-race, and offer a place to relax afterwards.
“It’s great to be working with Tough Mudder for a third year,” says Damien Dally, head of brand, #jeep UK. “It is a unique series and shares Jeep’s love of adventure, living life to the full and mud!
“We have great admiration for all of the participants as they test their own limit – something which we strive to do at #jeep. Opening the #jeep Fest Service Station will provide Mudders with a place they can prepare pre-race and relax afterwards. We will also be able to show them the latest range of vehicles available from #jeep.”
The first of 12 Tough Mudder races takes place this weekend (30 April) and is #jeep Fest Service Station’s opening #event. Find out more about Jeep’s involvement with Tough Mudder here:http://www.jeep.co.uk/life/jeep-friends/tough-mudder/.
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