FCA US launches one-of-a-kind co-branded partnership with Warner Bros. Pictures' Batman v Superman: Dawn of Justice

Comunicato Stampa disponibile solo in lingua originale. 

• Jeep® and #dodge brands debut marketing campaigns as part of promotional #partnership with #warnerbros. Pictures’ highly anticipated Batman v Superman: Dawn of Justice, opening nationwide in theaters on March 25, 2016
• Jeep brand introduces all-new 2016 #jeep Renegade Dawn of Justice Special Edition available now in dealerships across the country
• Jeep and #dodge brands to launch commercials using hero scenes from the film

February 22, 2016 , Auburn Hills, Mich. - #fca US LLC and #warnerbros. Pictures are joining forces in a one-of-kind co-branded #partnership to mark the premiere of the highly anticipated debut of Batman v Superman: Dawn of Justice (opening nationwide in theaters on March 25, 2016). The unique alliance includes the introduction of the all-new 2016 #jeep Renegade Dawn of Justice Special Edition (available now in dealerships across the country), in addition to branded television spots with the #jeep and #dodge brands, and social/digital extensions creating consumer engagement leading up to the film’s premiere next month.
 
“Thanks to an extensive brand and product portfolio, we were able to address every automobile need for the movie including #jeep, #dodge, #chrysler, #fiat, Alfa Romeo and #maserati, and from our sister company CNH Industrial, Iveco heavy-duty commercial vehicles,” said Olivier Francois, Chief Marketing Officer, #fca Global. “With much of the film’s production taking place in our own backyard of Detroit, our ability to creatively collaborate with the WB team reached new heights. The product integration was so organic to the filmmakers' vision and storyline, all we had to do was incorporate scenes from the movie for our commercials.”
 
“Our #partnership with #warnerbros. and the highly anticipated Batman v Superman: Dawn of Justice film allows us to expose the #jeep #renegade and its best-in-class capability to an incredibly vast audience,” said Mike Manley, Head of #jeep Brand – #fca Global. “The new #jeep Renegade Dawn of Justice Special Edition boasts a unique, dark appearance package for the most capable small #suv that we’re confident consumers – including millions of moviegoers – will love.”
 
Jeep Brand
The advertising campaign launches today, Monday, February 22, when the #jeep brand debuts a 30-second commercial “Into the Storm” across television and online. The spot features footage from Batman v Superman: Dawn of Justice of Bruce Wayne (Ben Affleck) behind the wheel of the #jeep #renegade. The commercial speaks to how he feels compelled to move toward danger rather than run away from it. Opening on city street ruins, the narration by actor Jeremy Irons, who portrays Alfred in the #film, speaks to that impulse: “You’re not afraid. You like chaos. The madder, the better (as Bruce Wayne is seen driving toward the destruction in the #jeep #renegade — navigating its way in the mayhem). And in these times, we need that. We need you to rush in when everyone else is running away.”

About the #jeep Renegade Dawn of Justice Special Edition
Available in Granite Crystal or new, exclusive Carbon Black exterior paint colors, the #jeep Renegade Dawn of Justice Special Edition features new 18-inch Gloss Black wheels with Gloss Black accents around the exterior. The #jeep Renegade Dawn of Justice Special Edition models with Granite Crystal paint also feature a two-tone Gloss Black roof. A unique exterior badge hints at the inspiration for this special-edition #jeep #suv.
 
Inside, the #jeep Renegade’s blacked-out theme continues with a black interior, black premium cloth seats and High Gloss Black finishes. Metal Diamond accents are found throughout on key touch points such as the shifter knob and door handles.
 
The #jeep Renegade Dawn of Justice Special Edition is based on the #jeep #renegade Latitude #4x4 and comes standard with a 2.4-liter Tigershark engine with MultiAir2, nine-speed automatic transmission, #jeep Active Drive #4x4, Selec-Terrain with four drive modes and a variety of features, including the ParkSense rear backup camera. Also standard on the #jeep Renegade Dawn of Justice Special Edition is the Popular Equipment Group, which includes remote start, power driver’s seat and dual-zone automatic temperature control.
 
Arriving at dealer showrooms later this month, the #jeep Renegade Dawn of Justice Special Edition will be available for a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $26,250 (not including destination).
 
Social and digital extensions for the #jeep brand will run across Facebook and Twitter, in addition to Instagram, which will feature Heroes Around Town, following the all-new 2016 #jeep Renegade Dawn of Justice Special Edition at locations where the movie was filmed in areas around Detroit, Michigan.
 
Dodge Brand
The #dodge brand will launch a co-branded spot in mid-March. The 15-second spot will feature chase scenes within Batman v Superman: Dawn of Justice of the #dodge #challenger and #dodge #durango vehicles, playing off the idea that the superhero world needs villains, and even the villains need cars. 
 
BATMAN V SUPERMAN: DAWN OF JUSTICE and all related characters and elements © & TM DC Comics and #warnerbros. Entertainment Inc.