Chrysler puts election year twist on its new “presidential” marketing campaign featuring Martin Sheen and Bill Pullman

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• Martin Sheen and #billpullman reprise presidential roles in series of television spots
• “Premium to the People” marketing campaign debuts just in time for President’s Day
• Additional television spots in campaign series with #martinsheen and #billpullman will be introduced in coming months
• Campaign’s first two spots, “American-est” and “Swerve” feature both the #chrysler 200 and #chrysler 300
• 360-degree campaign to feature television, print, online, social and digital extensions

February 15, 2016 , Auburn Hills, Mich. - The #chrysler brand is launching a new campaign, “Premium to the People,” featuring actors #martinsheen and #billpullman. The campaign will launch with two commercials – “American-est” and “Swerve” – both featuring the #chrysler 200 and #chrysler 300. A :60-second “American-est”will launch across online, in addition to the :30-second “Swerve” across both television and online, today, February 15 (President’s Day). Additional television spots will roll out in the coming weeks and months. A :30-second version of “American-est” debuted across television on Sunday, February 14.
 
Martin Sheen, known to audiences for his Emmy®-award nominated portrayal of President Josiah Bartlett in Warner Bros. Television’s critically acclaimed television series "The West Wing," and #billpullman, known for his role as President Thomas J. Whitmore in the summer movie blockbuster "Independence Day," reprise presidential roles in a series of new television spots. The first two commercials of the series, featuring Sheen as a “former president” in the 2016 #chrysler 300 and Pullman as a “former president” in the 2016 #chrysler 200, launch in time for President’s Day, Feb. 15. The multifaceted campaign includes TV and print ads, digital and social components.
 
“ ‘Premium to the People’ conveys the state-of-the-art technology, key safety features, high grade interiors and beautiful design while staying consistent with the #chrysler brand's overarching message brought forward since ‘Imported from Detroit,’ ” said Olivier Francois, Chief Marketing Officer, FCA Global. “We salute hard-working American men and women, and believe they have the right to drive a car they can feel proud to have in their driveway.”

The television campaign debuts with two spots: “The American-est” and “Swerve”:

• “The American-est”: (:30-second and :60-second): It's not just a matter of knowing the issues but also how hard you wave the flag.
• “Swerve”: When the general election rolls around, there's only one way to turn. 

 
The “Premium to the People” campaign was created in partnership with Portland-based Wieden+Kennedy.
 
Bill Pullman returns to the big screen this summer as former President Thomas J. Whitmore in "Independence Day: Resurgence," opening nationwide in theaters on June 24, 2016.
 
"The West Wing" and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s16)