PEUGEOT FRACTAL awarded the Creativ’Experience Grand Prize by the International Automobile Festival

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At the prize-giving ceremony for the 31st International Automobile Festival, held on 26 January at Paris' Hôtel des Invalides, #peugeot was awarded the Creativ'Experience Grand Prize for the concept car #fractal. Gilles Vidal, #peugeot Head of Styling, received this trophy, which symbolises FRACTAL's innovations.

Each year the International Automobile Festival rewards the most beautiful automotive designs. These prizes are awarded by a panel of experts and enthusiasts that is chaired by the architect Jean-Michel Wilmotte and includes well-known figures from the automotive, media and fashion worlds.

PEUGEOT #fractal delighted the International Automobile Festival panel and won the Creativ'Experience Grand Prize. It's the second prize won by #peugeot #fractal, which was already selected as "Best Concept Car" at the 2015 Frankfurt Motor Show by #auto Plus readers and RTL listeners last 25 September.  

"I am very happy to receive the Creativ'Experience Grand Prize for #peugeot #fractal as it's a prize that highlights the driver's experience behind the car's steering wheel. This prize rewards the prospective study on the sound design and 3D printing technology embodied by this concept car."

Gilles Vidal, Head of Styling at PEUGEOT

The #peugeot #fractal concept car presents the brand's vision of an electric urban coupe of the future. It pushes the #peugeot i-cockpit® even further by using sound to make driving more intuitive.