Cookie Consent by Free Privacy Policy website Ben & Jerry’s launches ice cream without compromise
february 12, 2018 - Ben&Jerry's

Ben & Jerry’s launches ice cream without compromise

New #moophoria offers fully satisfying flavors, with a fraction of fat and calories

Burlington, VT—February 7, 2018 – For ice cream lovers who only indulge on special occasions or limit themselves to a weekly treat, Ben & Jerry’s has created Moo-phoria™, a new line of light ice cream with satisfyingly euphoric flavors. Suddenly, Wednesday is the new weekend!

Moo-phoria pints are full of all the wonderful chunks and swirls that fans adore, along with rich and creamy vanilla, #chocolate, caramel and peanut butter flavors. What’s missing? Sixty to seventy percent fat and at least 35% of the calories found in traditional ice cream. Each ½ cup serving of #moophoria has 140-160 calories. And like all Ben & Jerry’s flavors, #moophoria doesn’t have artificial sugar substitutes or sugar alcohols.

New #moophoria from @benandjerrys offers fully satisfying flavors, with a fraction of fat and calories  

“Ben & Jerry’s tries to offer a little bit of something for everyone,” said #denawimette, Senior Innovation Manager. “We’re excited to have an incredible new option for our fans who say they can’t be trusted with a pint of Ben & Jerry’s in their freezers.”

Moo-phoria pints are available in three hard-to-resist flavors:

  • Chocolate Milk & Cookies—Chocolate and vanilla light ice cream swirled with #chocolate chip cookies. 140 calories per ½ cup serving.
  • Caramel Cookie Fix—Vanilla light ice cream with shortbread cookies and salted caramel swirl. 150 calories per ½ cup serving.
  • PB Dough—Chocolate light ice cream with gobs of #chocolate chip peanut butter cookie dough. 160 calories per ½ cup serving.

In addition to the famous chunks and swirls, Ben & Jerry’s sources organic milk and cream for the base mix of each #moophoria flavor.

Moo-phoria is coming soon to grocery stores nationwide for a suggested MSRP of $4.89. Fans can use the Ben & Jerry’s flavor locator to find a store or Scoop Shop near them. #moophoria will also be available at Ben & Jerry’s online store at www.store.benjerry.com.

For more information, visit www.benjerry.com/moophoria

About Ben & Jerry’s 

As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, light ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2017 to support grassroots organizing for social and environmental justice around the country.

Media Contact 
Laura Peterson, Ben & Jerry’s Public Elations Manager
Laura.peterson@benjerry.com 
802-825-2129