Cookie Consent by Free Privacy Policy website Budweiser Takes Next Step to Be the First Beer on Mars
november 23, 2017 - Anheuser Busch

Budweiser Takes Next Step to Be the First Beer on Mars

Budweiser Will Launch Barley into Space Next Month to Begin Research on Future of Beer

Budweiser is upholding its commitment to be the first beer on Mars by confirming upcoming experiments on the #internationalspacestation with plans to send and study barley – one of its key ingredients – into space in early December. The reason? Earlier this year at the South by Southwest conference, #budweiser announced its goal to be the first beer on Mars – offering a colonized red planet the same enjoyments provided here on earth, including fresh beer! And while socializing on Mars might be in the near-distant future, #budweiser is taking steps now to better understand how its ingredients react in microgravity environments so that when we get to Mars, #budweiser will be there.

To kick-start its research on microgravity beer, #budweiser is partnering with experts in the field, including CASIS* who manages the #internationalspacestation U.S. National Laboratory, and #spacetango, a payload development company that operates two commercial research facilities within the National Lab. Together the group, along with Budweiser’s innovation team, will initiate two barley experiments via #spacexs upcoming cargo supply mission, scheduled to launch on December 4 from #capecanaveralairforcestation, #florida. Once on the #internationalspacestation, Budweiser’s barley will stay in orbit for approximately one month before coming down to be analyzed.

“Budweiser is always pushing the boundaries of innovation and we are inspired by the collective American Dream to get to Mars,” said #ricardomarques, vice president, #budweiser. “We are excited to begin our research to brew beer for the red planet.”

Budweiser’s innovation team selected barley, one of its core ingredients, to be the focus of the first two experiments in space. Malting barley is a process that results in the high-quality malt used in the #budweiser enjoyed today and the research on the #internationalspacestation will unveil how the barley seeds react in a unique microgravity environment. One of the experiments will focus on barley seed exposure with the second testing barley germination. Not only will the research offer insights on steps to creating beer on the Red Planet, but it could also provide valuable information on the production of barley and the larger agricultural community here on earth.

Scheduled to launch on Monday, December 4, twenty #budweiser barley seeds will be sent to the #internationalspacestation, packaged in two #spacetango CubeLabs™ on #spacexs CRS-13 mission. The seedlings will be in orbit for approximately 30 days, before being brought back down to earth for Budweiser’s innovation team to analyze – setting the foundation and blueprint for Budweiser’s next move in brewing the beer of the future.

For more information, check out #budweiser on TwitterInstagramFacebook and YouTube.

To learn more about #casis visit www.iss-casis.org and to view the rocket launch live on December 4, visit www.SpaceX.com.

*CASIS stands for Center for Advancement of Science in Space, a non-profit, non-government organization that acts as the manager of the research facility on the #internationalspacestation, with a focus on enabling a new era of space research to improve life on Earth.

Related news

february 13, 2024
december 21, 2023
august 07, 2023

NASA will provide live coverage of the launch and docking of a Roscosmos cargo spacecraft carrying about three tons of food, fuel,...

NASA and its international partners are set to receive scientific research samples and hardware as a SpaceX Dragon cargo resupply ...

- #isabeljiang, 12th grader from Hillsborough, California, recognized in research competition- Research will be the 11th Genes in ...

You might be interested in

november 13, 2020
december 08, 2019
march 04, 2019

Two Russian cosmonauts are scheduled to go outside the International Space StationWednesday, Nov. 18, to conduct a spacewalk that ...

Students from #newmexico will have an opportunity next week to talk with a #nasa astronaut currently living and working aboard the...

For the first time in history, a commercially-built and operated American crew spacecraft and rocket, which launched from American...