The new #seat #ateca will be the highlight this summer at Barcelona’s El Prat airport. Artist Sergi Ramírez, who specialises in sand sculptures, has created a replica using 26 tonnes of sand. The first #suv in the history of the brand, and one of the most innovative in its segment, is being widely accepted by customers and can be admired in the airport’s Terminal 1 by around 100,000 passengers daily.
A real-life #ateca is on display next to its sand replica at a stand called “Created in Barcelona”, as well as the making-of video and an audiovisual presentation. The installation will be in place until late October.
SEAT global Marketing director Susanne Franz explained that “the aim of this installation is to showcase Barcelona-based art and design with an ephemeral sculpture”. She added that “Barcelona has one of Europe’s 10 busiest airports and is the ideal location to display the #seat #ateca and, at the same time, highlight the brand’s link with the city of Barcelona”. - See more at: http://seat-mediacenter.com/en-stories/lifestyle-and-sponsoring/the-new-seat-ateca-brings-the-beach-to-barcelona-airport/sthash.VkvToUgX.dpuf
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