- Worldwide trip on the new #multistrada1200enduro to start out from Borgo Panigale on 4th July 2016, exactly 90 years after the company's founding
- As it completes the various stages of the journey, the bike will carry a special torch to symbolise that burning #ducati passion
- Applications to be one of the 7 globetrotters who will relay the flame over the 30,000 km route are now being taken
Borgo Panigale, Bologna, 20 April 2016 – #ducati
is getting ready to celebrate a major anniversary: its 90th. The glorious #ducati
brand was founded on 4 July 1926. Now, exactly 90 years later, we're celebrating by riding the world, taking in those places that have played a key role in the firm's impressive history.
Starting out from Borgo Panigale, the route will head east across Europe. It will then follow the legendary Trans-Siberian route, taking in Russia, Mongolia, China and then Japan before crossing the ocean to the USA and heading back home across Western Europe. Before returning to Borgo Panigale, the closing miles of this round-the-world trip will include the exhilarating bends of the Futa Pass near Bologna (where many #ducati
bikes have been developed and tested over the years). The expected return date is 15 December 2016.
The star of this tough 30,000 km 120-day odyssey will be the new #multistrada1200enduro
. The new Borgo Panigale-built multibike will, quite literally, be a 'torch bearer', carrying a special flame designed by the #ducati
Style Center: a fitting symbol for that passion which burns so bright in #ducati
The trip will be divided into seven stages, to be completed by seven different riders. True globetrotters that #ducati
aims to start selecting over the coming days. #ducati
is looking for seven people with a taste for adventure; we'll be choosing the most expert applicants, people who will be entrusted with both bike and torch, ambassadors of #ducati
passion travelling the roads of the world.
Applicants need to be competent motorcyclists with wanderlust and will also need to have a good level of English. Another key quality will be a natural gift for storytelling, in both written and photographic form. #ducati
is thus looking for bloggers or travellers used to writing and talking about their experiences on both traditional and social media, people with a talent for sharing their experiences, emotions and passion for adventure.
Initial candidate assessment will give rise to 14 finalists. These will then go through a secondary selection process involving evaluation of riding skills and psycho-aptitude testing under the supervision of a professional team that includes former Paris-Dakar racer Beppe Gualini. This second phase will decide the names of the 7 globetrotters to ride the new #multistrada1200enduro
, relaying the #ducati
torch along some of the world's most beautiful, enthralling roads.